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Your Payment Safety Is Our Top Priority

Your Payment Safety Is Our Top Priority

At L&E Research, keeping our members safe is our top priority and in the world of digital transactions, security is paramount. As we navigate the ever-evolving landscape of online commerce, the debate over which payment method reigns supreme in terms of security often arises. While PayPal and Venmo have become leaders in the digital payment…

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Insight Driven Innovation: Empowering Change Through Member Feedback

Insight Driven Innovation: Empowering Change Through Member Feedback

At L&E Opinions, our members are the cornerstone of our business. Throughout 2023, we conducted focus groups to gain insight into our members’ perceptions of our company. During the studies, we asked participants to share what they enjoyed about L&E and what we could do better. The research process consisted of a five-minute survey with…

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Supporting The Community While Building Our Member Base

Supporting The Community While Building Our Member Base

On September 23rd, L&E Opinions participated in the Pooch Pool Party event hosted by New Leash on Life. This Nashville based non-profit is dedicated to improving the welfare of companion animals by providing shelter, placement, spay/neuter, education and awareness programs. With an aggressive spay/neuter campaign and owner education programs, New Leash on Life works to…

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Group Insights: Reviews From Past Participants

Group Insights: Reviews From Past Participants

In the landscape of business, knowledge is power. At L&E Research, we have made it our mission to empower businesses of all sizes with the insights they need to thrive. We cannot do what we do without the help of our wonderful participants. Welcome to our Q&A blog where real voices from the world of…

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Prescription for Success: Understanding Medical Market Research

Prescription for Success: Understanding Medical Market Research

Medical and healthcare topic focus groups and individual interviews are invaluable tools in the market research industry. By engaging with medical professionals, patients and caregivers, participants are able to provide valuable feedback that informs decisions regarding product design, usability, marketing strategies, and more. The specific benefits of using medical focus groups can vary depending on…

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Little Minds Big Decisions

Little Minds Big Decisions

Did you know we also have studies for children? We sure do! Toy makers, tv and film executives, video game developers, and more all want to find ways to make their products more appealing to the children and teenagers that use them. Conducting market research with children is important because while kids don’t have money…

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The Power of Gen Z: A Generational Shift

The Power of Gen Z: A Generational Shift

Did you know that the oldest members of Generation Z are turning 26 this year? They aren’t babies anymore; in fact, they’re starting to have babies of their own! As members of Gen-Z become adults with adult money, companies are quickly realizing the buying power that this generation holds and are looking for ways to…

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Get to Know L&E

Get to Know L&E

Welcome back, or if you’re new around here; welcome! We are L&E Opinions by L&E Research, a market research firm that has been in business for nearly 40 years. We work with companies to help them better understand you, the consumer, through qualitative market research studies. Market research allows businesses to gather data about their…

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